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Evercare + Branding

Rebranding the Enercare Leadership Conference.

Overview

A new spark in Enercare's event branding.

Deliverables
Strategy, Design, Production & Print

Enercare, known for its commitment to energy conservation and management, annually hosts the Enercare Leadership Conference (ELC), uniting top-tier expertise from the field. The 2023 ELC aimed to offer deep insights into technology, energy management, conservation strategies, regulatory developments, and Enercare’s strategic direction.

The team at HWO collaborated intimately with Enercare’s executives to rejuvenate the event's aesthetic and enrich the materials provided to participants, ensuring an engaging and informative experience.

Enercare Leadership Conference Photo Shoot w/ HWO Agency
Challenges

Energizing industry leaders
with a refreshing brand identity.

Confronted with the ambitious task of rejuvenating the Enercare Leadership Conference's appearance, Enercare sought a collaborative partnership with an agency capable of engaging directly with their C-suite executives to realize their vision. Enercare necessitated a unified representation of their evolving leadership in the energy sector across all presentations, ensuring a consistent and impactful narrative.
Approach

Align corporate goals
with creativity know-how.

In response to Enercare's comprehensive rebranding challenge, HWO embarked on a swift and synchronized initiative. By collaborating directly with C-suite executives, we guaranteed that the refreshed branding of the Enercare Leadership Conference was perfectly aligned with each leader's distinct vision. Our approach encompassed the creation and implementation of a new logo, incorporating an animated version to enhance brand dynamism, and developing motion graphics to elevate the visual experience.

Our specialized team focused on speaker presentations and educational materials worked tirelessly to craft content that was both captivating and enlightening, effectively showcasing Enercare's forefront position in the energy industry. The production of an educational booklet, designed and printed with precision, served as a tangible reflection of the conference's key themes and insights.

Onsite, our professionals excelled in photography and videography, capturing the essence of the event, while executive photoshoots provided a personalized touch to the leadership's portrayal. Signage, name badges, and event asset printing were all executed with attention to detail, ensuring brand consistency and a seamless attendee experience. Through these concerted efforts, HWO facilitated a transformative content delivery system, mirroring Enercare's commitment to innovation and leadership in the energy landscape.

Results

Elevated brand & event success.

  • Clear communication of Enercare's vision.
  • High praise for the event's quality and execution.
  • Positive feedback on presentations and educational content.

The collaboration between HWO and Enercare's executive team was the cornerstone of our project's success. Through close partnership, we achieved clear articulation and implementation of Enercare's vision, ensuring that every aspect of the Enercare Leadership Conference (ELC) resonated with the company's innovative ethos.

The comprehensive rebranding initiative, from logo creation to event asset production, revitalized the ELC's overall brand, reflecting Enercare's leadership and forward-thinking approach in the energy sector.

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