Garnering awareness while marking a milestone.

With the clock ticking towards the Harry Jerome Awards' 40th anniversary, BBPA faced a critical challenge: 90 till the event, no marketing had commenced, and ticket sales were non-existent. The significance of the event, meant to celebrate four decades of Black excellence, was at risk due to a lack of awareness and engagement. The pressure was on to develop and execute a comprehensive marketing campaign swiftly to fill the venue accommodating over 900 attendees, ensuring the landmark event received the recognition and attendance it deserved.

Confronted with the significant challenge of celebrating four decades of excellence, HWO embarked on a comprehensive marketing overhaul for the Harry Jerome Awards. We engaged previous attendees through targeted social media initiatives and meticulously crafted email campaigns. Additionally, we unveiled a commemorative logo alongside a sophisticated rebranding of the event, designed to captivate and honor the rich heritage.

Our approach encompassed a full spectrum of content creation, from compelling social media management and listening strategies to the development and execution of engaging ad campaigns. The visual narrative was further enriched through professional photography and video production, alongside the creation of captivating event motion graphics and elegant print designs, all aimed at showcasing the enduring impact of the awards and setting the stage for a memorable celebration.