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The Legacy Awards + Event Production

Constructing a flawless celebration for live television.

Overview

Crafting a spotlight on Legacy.

Deliverables
Strategy, Design, Production, Construction, Booking & Print

The Legacy Awards, broadcast live and organized by The BLACK Academy and CBC, celebrated top talents from diverse sectors. Hosted by founders Shamier Anderson and Stephan James, along with guest Keshia Chanté, the 2023 event showcased industry leaders.

Eventum, our specialized event division, in collaboration with e=mc2 events, had the honor of orchestrating the entire affair. We worked in close partnership with The BLACK Academy to refine and celebrate Canadian excellence, ensuring that the event unfolded smoothly and remained a memorable experience for all participants.

Challenges

A wide range of expertise,
relationships and resources.

Developing a strategic plan was critical for the success of this ambitious event. To realize the envisioned exceptional experience, extensive renovations—both inside and out—were imperative. The BLACK Academy required a partner not only with expertise in event-specific construction and a solid background in navigating city permit processes but also well-versed in media relations, talent and vendor management, VIP relations, and high-profile security operations, all while adhering to strict aesthetic and safety standards suitable for such a high-profile occasion. Given the live broadcast nature of the event, absolute meticulous precision and flawless execution were non-negotiable.
Approach

Total event execution &
architectual innovation.

Leveraging our extensive networks, we efficiently secured the necessary permits, transforming spaces to fully align with The BLACK Academy’s vision. In partnership with e=mc2 events, we methodically addressed each challenge, from environmental adjustments like relocating trees to technical tasks such as wrapping power lines, all while maintaining transparent communication with city officials and involved stakeholders.

Our comprehensive approach spanned from meticulous event production and venue construction to the creation of captivating event decor. We managed vendors meticulously, coordinated event assets, and implemented rigorous security measures to ensure a seamless experience. The layout of the red carpet and management of media relations were executed with precision, alongside expert talent booking to elevate the event's profile. Additionally, we streamlined ticketing and registration processes, refined table management, and conducted onsite staff training to enhance operational efficiency.

Our strategy was not limited to logistics; it aimed to enrich the attendee experience, spotlight local businesses, and ensure the event's core message was communicated effectively and authentically.

Results

An event with reverberating impact.

  • Led 3-day construction, elevating aesthetics of venue.
  • Delivered a seamless, elevated attendee experience.
  • Successfully highlighted and supported local businesses.

The Legacy Awards epitomized the celebration of culture, achievement, and resilience. We adeptly turned potential roadblocks into pivotal elements of success, harnessing our extensive experience, solid relationships, and comprehensive resources to devise innovative solutions.

The result was a sophisticated, impactful gathering that raised the bar for event execution, leaving guests in eager anticipation of future events. Our comprehensive approach—combining seamless production, engaging decor, and stringent security—ensured a memorable and resonant experience.

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