Building a real estate event on a strong brand.

With no existing brand and a ticking clock, The Multifamily Conference faced the colossal task of establishing its presence in a saturated market. The lack of experience and resources meant a steep uphill battle towards recapturing past attendees, generating new interest, securing sponsors, and ensuring the event made an impression their audience would never forget.

HWO crafted an overarching strategy to redefine MFC's presence in the industry. Starting with a fresh brand identity and event theme, we initiated a full-scale rebranding effort, enriched with captivating motion graphics and meticulous event content management.

Our approach encompassed the creation of polished marketing and sponsorship decks, ensuring clear communication and value proposition to potential partners. The A/V production was meticulously planned and executed, alongside the development of tailored sponsor assets and a suite of engaging print collateral, from signage design and installation to name badges, enhancing the event's professional ambiance.

We further amplified MFC's reach and engagement through carefully designed social media and email assets, trade show displays, and an innovative registration desk setup, complete with striking floor decals. By implementing comprehensive analytics and a robust marketing strategy, we maintained tight control over the campaign's direction and effectiveness. Additionally, our commitment to real-time social media monitoring ensured a dynamic and responsive approach to audience engagement, positioning MFC as the definitive gathering for multifamily professionals.